Entrepreneur Education

"Success in business is a matter of choice. Unfortunately, like me, many business owners choose to focus on strategic ways of making money, deferring acquiring knowledge of the complexities and risks associated with forming and operating their businesses until confronted with compliance, regulatory, tax obligations, and operational deadlines."

The Characters of Business

The Characters of Business were created to describe the personalities and roles individuals play when considering or operating a business.  Their purpose is to illustrate that although owning and operating a business is a complex and serious endeavor, quite often, it is the choices made that determine success. 

D. Hookup's a business hustler by trade,

it's incorporated in his name,

Quick, easy, and cheap are his methods,

his claims to fortune and fame.

He only wants your money, will take it wothout any shame,

For that he boasts, he who has the most,

is the only player in the game

. B. Broke has a MBA, or so his story goes,

He listened to D. Hookup, and now he has no clothes.

I. B. made a bad decision, by choosing to be cheap,

But in business it goes to show, what you sow is what you reap.

Who Knows is counsel you want to know,

for he will help your entity grow.

D. Hookup's advice is based on greed,

Who's advice is focused on need.

An unfortunate fact is ninety percent of businesses formed fail,

but Who Knows goal is to see that your business prevails.

Jessica B. Wealthy's a client of Who,

whose business took off and grew.

She chose to listen with all her attention,

and added to the things she knew.

She humbly confesses, her personal wealth

was a balance of wants and needs,

Her only advice is "just do things right,"

and above all, avoid corporate greed.